Art Direction Explained, at Last! by Steven Heller, Veronique Vienne

Art Direction Explained, at Last!


Art.Direction.Explained.at.Last..pdf
ISBN: 9781856696241 | 256 pages | 13 Mb

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Art Direction Explained, at Last! Steven Heller, Veronique Vienne
Publisher: Laurence King Publishers


This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from ...

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